… Google’s response to the so-called “link tax” (aka article 15 of Directive 2019/790):

https://webmasters.googleblog.com/2019/09/more-controls-on-search.html

Which – leaving aside for the moment that fact that art 15 expressly doesn’t apply to links per se, and in fact is aimed at the practice of scraping snippets of third party websites for aggregation and presentation in search results, so calling it a “link tax” is kind of bollocks – is exactly how I predicted Google would respond. Here’s what that blog post actually means:

“Hey there publisher buddies! Great to see you! Love your work! Say, some European dudes are saying we’re not allowed to scrape all your stuff for free without asking any more, so if you’d just opt in to letting us carry on doing it then that’d be great. What? No, we’re not going to pay you. Don’t be silly. We’re Google. No, of course you have a choice. But, y’know, I bet all your competitors will be cool with it, and you wouldn’t want to drop down the search rankings now, would you? No. Thought not.”

Google, 2019 (possibly)

I mean, I don’t know what the people who framed art 15 were thinking. Did they really think Google wouldn’t spot the lacuna in their precious new law? Well, I call it a lacuna. It’s really more in the nature of a massive loophole you could drive a fucking bus through.

It’s such a burden, being right all the time.